Dropbox launches interactive brand guidelines site using Rive

Dropbox just dropped a new brand guidelines site, and it’s much more than your typical corporate webpage. It has interactive animations, bold storytelling, and a level of polish that makes you want to click around just to see what happens next. It was built with Webflow and animated using Rive, and the result is.. well, delightful. 

“This site feels alive,” says Theresa Ma, an Associate Creative Director on Dropbox’s Brand Studio team. “You’re experiencing Dropbox’s brand, not just reading about it.”

Storytelling meets innovation

This site intentionally tells Dropbox’s story in a way that static designs never could.

“In the past, we’ve made design guideline sites that were more functional,” Theresa explains. “This time, we wanted to focus on storytelling and narrative. Interactivity let us highlight that, and Rive was the perfect way to express it.”

The tech stack

How did Dropbox’s Branding team and Daybreak Studio pull off their ambitious vision? First off, the tools. Webflow provided the structure and flexibility Dropbox needed for rapid iteration, and Rive provided the interactive animation. Rive’s State Machine and Viewport features gave Dropbox’s branding site its interactivity. 

Theresa explained, “We initially thought achieving this level of interaction would require extensive custom code. But when we saw how Rive integrates with Webflow, it all clicked. We could execute our vision without overloading our team.”

The Color page is a perfect example. It’s vivid, dynamic, and impossible to ignore. Then there’s the carousel on the Iconography page — a playful, interactive moment that feels like a mini jackpot every time you engage. It’s not flash for the sake of it; every motion feels intentional.

Why interactive experiences matter

Dropbox’s site shows where branding is headed: immersive, interactive, and deeply engaging. It signals to other companies that the days of static branding pages are numbered.

“This project exudes the soul of Dropbox,” Theresa says. “You don’t just scroll. You connect.”

Taha Hossain, founder of Daybreak Studio and a collaborator on the project, agrees, “The way people connect with brands is increasingly interactive and immersive. Dropbox’s site exemplifies how motion and interaction can deepen those connections.”

“I’m proud of what we created,” he adds. “Interactive branding is the future.”

See the tech in action

If you’re a designer, developer, or just someone who appreciates good design, explore Dropbox’s branding site. Check it out and see how the future of branding is being built — one interaction at a time. 

Stay tuned for a Rive x Dropbox case study with all the juicy technical details.