The core idea is to engage people’s curiosity by using a quiz format and get them to actively participate using interactivity in the ad.

“Guess the book” hook draws them in and the human urge to seek the answer will link them to the product page on the website.

Even if the person has already read the book (and correctly guessed), they will still be exposed to the website while they confirm the answer.

If this was a static ad, it might have easily felt quite cluttered. And the advantage this has over a video is that the viewer can engage with the ad at their own pace.



DISCLAIMER: The World of Books logo and the product webpage used in this project are the property of their respective owners. All rights and ownership remain with the original creators. This project is intended for personal, non-commercial use only and does not imply any affiliation with or endorsement by the original owners.

#interactivead #digitalmarketing #motiongraphics